Logo design | Logofolio | Brand identity | Branding
PURPOSE
The purpose of this case study is to show the author's style of brand designer and briefly introduce the realized projects for clients who already use the logo and style in their business.
01. LA PARFE
Underwear & Accessories Brand
BUSINESS CHALLANGE
The corporate identity should express individuality and strength, encouraging women to achieve full fulfillment.
BUSINESS DECISION
Both versions of the logo were created based on the taskset that was given to the brand designer.
The first concept is a typographic logo consisting of two typefaces, expressing individuality among competitors. The second concept is a typographic logo, the mood of which fully correlates with the taskset.
The first concept is a typographic logo consisting of two typefaces, expressing individuality among competitors. The second concept is a typographic logo, the mood of which fully correlates with the taskset.
02. L'CODE
Men Perfume Brand
BUSINESS CHALLANGE
Create a logo and corporate identity for a men's perfume brand. The line of fragrances includes woody and marine compositions. The target audience of the brand are men who lead a social lifestyle.
BUSINESS DECISION
A typographic logo was created based on sans serif font. Together with the customer it was decided to make some letters open to show the modernity of the brand, emphasizing that their compositions are created exclusively using the latest European technologies.
03. AROMES DE JARDIN
Women's Perfume Brand
BUSINESS CHALLANGE
Arômes de Jardin is a Russian French manufacturer of perfume compositions based on flowers and plant extracts that allow you to feel the aroma of a summer garden. The aim of this brand was to enter the Russian and French markets.
BUSINESS DECISION
We created a brand whose identity combined the grace characteristic of France with the rigor suitable for the Russian audience.
04. FREESIA
Flower Boutique Brand
BUSINESS CHALLANGE
Reflect in the identity the connection of history to modernity and people to each other.
BUSINESS DECISION
A premium flower boutique with a rich history. Their aim is to connect not only history with modernity, but also people with each other. Therefore, a font is taken as a basis, which is reminiscent of something historical in mood, which uses the ligature technique to link the first two letters, reflecting the purpose of the company.
05. KANZASHI
Jewelry Brand
BUSINESS CHALLANGE
To create a logo and brand identity for a jewelry company that would convey a sense of premiumness. The logo needed to utilize the image of kanzashi, to connect with Japanese culture.
BUSINESS DECISION
The solution used a serif font, which gives the brand a premium feel. In the logo symbol the image of the famous Japanese dragon was used, which is part of the kanzashi jewelry itself.
You can contact me for Brand Identity and Logo design.
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– Saved budget and time
– Free strategy call
– Conclusion of contract
– Result that meets your expectations
– Simple terms and conditions and a clear design process for the client
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